Royal Ascot is one of the most prestigious events in the British horse racing calendar, known for attracting some of the world’s best horses and jockeys. It’s not just about what happens on the track, though. It’s also known for its entertainment and atmosphere.
The Royal Ascot app has been around for a while and shows how the event is becoming more aligned with the digital age, but it’s currently mainly used as a source of information and for digital tickets. It could be an excellent idea to expand this app into more of a year-round entertainment platform that captures the thrills of Royal Ascot.
Royal Ascot App Has Made Horse Racing More Accessible
The Royal Ascot app has already garnered positive reviews in the App Store from racegoers, as it has made various aspects of the meeting more convenient. Fans no longer need to search for information themselves or rely on television coverage, and can in fact find everything they need to know about the event on the app.
There’s a lot of useful information on the app that users can find in one convenient place, including racecards and results. They can also easily check information about runners and what else is on at the event. The app works well and is user-friendly, but there’s plenty of potential to expand it beyond what’s on offer by following an on-demand model that’s popular in entertainment. This could help it attract a much wider audience outside of people who attend Royal Ascot.
App Could Take Inspiration from Entertainment Platforms
In the decade since the Royal Ascot app was first released, there have been various developments in the entertainment industry. One of the biggest trends online has been the rise of platforms that have a vast amount of content available in the same place. Netflix is an excellent example of this, pioneering the model of on-demand films and television series.
Gaming sites have adopted this approach as well. For example, people who play casino games in the UK can find a wide range of titles all organised in handy categories. They can discover casino tables like Cashback Blackjack and Casino Hold’Em, along with other games like Jacks or Better and Spin a Win. There are even horse-themed titles like Treasure Horse.
It would be incredible if the Royal Ascot app were transformed into an entertainment platform of its own. It could offer a range of on-demand content in the same place, including archived footage of past races, interviews with jockeys and trainers, or even full documentaries.
There have already been numerous documentaries about Royal Ascot, including Horsepower, Frankie Dettori: A Royal Ascot Love Affair, and Royal Ascot: Queens of the Turf. These could all be added as on-demand content alongside new titles. There could even be games that let players experience Royal Ascot races as if they were competing in them as well. This would then make it useful as an all-year-round app rather than one that’s just limited to the event itself.
The opportunities are clearly there to expand the Royal Ascot app and turn it into an entertainment platform dedicated to horse racing content. This could be the best way to help market the race to younger generations, as digital audiences are used to having everything they need in the same place. It could be time for the Royal Ascot app to evolve into something even bigger and better.